Why is SEO Important?
Website design without SEO is pointless. In fact, targeted keyword research should be done before anything else. After that is when strategic design and copywriting decisions are made. Usually this step is tedious and more involved than website owners want to deal with, so they jump into the design phase because it’s more fun… until they either have no traffic, or traffic that fails to convert… because there is no alignment with purpose. Invariably the next seemingly logical step in this desperate downward spiral is to buy pay-per-click traffic for specific keywords. Of course, since the content of the landing [...]
