What Makes a Small Business Website Effective? There are many kinds of small businesses, and each one is unique in several ways. Whether a business is a local, “brick-and-mortar” company or an internet-based goods or services company, the long term success of the internet presence depends heavily on quality SEO web design. Small business web design can only be effective when the target market is clearly identified and targeted. Initially this is done by incorporating SEO keyword research into the design and content of the site, followed by more search engine optimization and aggressive marketing through other online channels. Of [...]

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Website design without SEO is pointless. In fact, targeted keyword research should be done before anything else. After that is when strategic design and copywriting decisions are made. Usually this step is tedious and more involved than website owners want to deal with, so they jump into the design phase because it’s more fun… until they either have no traffic, or traffic that fails to convert… because there is no alignment with purpose. Invariably the next seemingly logical step in this desperate downward spiral is to buy pay-per-click traffic for specific keywords. Of course, since the content of the landing [...]

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