PPC Management The Right Way
What Does Structure and Content Have to Do with Paid Search? Solid, tightly-targeted content is obviously vital for organic search rankings, but did you know that your organic content also affects your bid prices when you bid on search traffic using Google Adwords? It’s a part of the landing page algorithm that contributes to overall Quality Score… and Quality Score can make or break a campaign. Organic content is often overlooked as an aspect of PPCÂ (pay-per-click) campaign management because it requires a lot more work to establish a granular campaign. But, granular campaigns that are continually split-tested (also more [...]
