Unique, original, quality content is the ultimate ruler. Content is king. That’s not going to change as far as the internet is concerned. What does change are the search rankings of websites that create useful content for their target audiences. From the SEPOV (search engine point of view) it is important to create fresh content on a regular basis. It can be any regular interval, but it needs to be consistent. Of course, the amount of content you publish is directly related to the level of competition for your target search terms. The greater the competition, the more content that [...]

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What Does Structure and Content Have to Do with Paid Search? Solid, tightly-targeted content is obviously vital for organic search rankings, but did you know that your organic content also affects your bid prices when you bid on search traffic using Google Adwords? It’s a part of the landing page algorithm that contributes to overall Quality Score… and Quality Score can make or break a campaign. Organic content is often overlooked as an aspect of PPC  (pay-per-click) campaign management because it requires a lot more work to establish a granular campaign. But, granular campaigns that are continually split-tested (also more [...]

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