What Does Structure and Content Have to Do with Paid Search? Solid, tightly-targeted content is obviously vital for organic search rankings, but did you know that your organic content also affects your bid prices when you bid on search traffic using Google Adwords? It’s a part of the landing page algorithm that contributes to overall Quality Score… and Quality Score can make or break a campaign. Organic content is often overlooked as an aspect of PPC  (pay-per-click) campaign management because it requires a lot more work to establish a granular campaign. But, granular campaigns that are continually split-tested (also more [...]

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Website design without SEO is pointless. In fact, targeted keyword research should be done before anything else. After that is when strategic design and copywriting decisions are made. Usually this step is tedious and more involved than website owners want to deal with, so they jump into the design phase because it’s more fun… until they either have no traffic, or traffic that fails to convert… because there is no alignment with purpose. Invariably the next seemingly logical step in this desperate downward spiral is to buy pay-per-click traffic for specific keywords. Of course, since the content of the landing [...]

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