Why does your SEM need to be balanced? Once the SEO web design and e-commerce platforms are finished, search engine marketing is what occupies most of an SEO consultant’s time. There are many aspects and avenues for search engine marketing, and choosing the right channels for your project is almost always a challenge. In the past, and lately with the social media craze, website owners could focus on one marketing strategy that was viable in its own right, whether it was directory listings, link exchanges, article marketing, social bookmarking, blogging, press releases, ezine marketing, viral marketing, affiliate programs, contextual ads, [...]
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What Does Structure and Content Have to Do with Paid Search? Solid, tightly-targeted content is obviously vital for organic search rankings, but did you know that your organic content also affects your bid prices when you bid on search traffic using Google Adwords? It’s a part of the landing page algorithm that contributes to overall Quality Score… and Quality Score can make or break a campaign. Organic content is often overlooked as an aspect of PPCÂ (pay-per-click) campaign management because it requires a lot more work to establish a granular campaign. But, granular campaigns that are continually split-tested (also more [...]
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