Why does your SEM need to be balanced? Once the SEO web design and e-commerce platforms are finished, search engine marketing is what occupies most of an SEO consultant’s time. There are many aspects and avenues for search engine marketing, and choosing the right channels for your project is almost always a challenge. In the past, and lately with the social media craze, website owners could focus on one marketing strategy that was viable in its own right, whether it was directory listings, link exchanges, article marketing, social bookmarking, blogging, press releases, ezine marketing, viral marketing, affiliate programs, contextual ads, [...]
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Unique, original, quality content is the ultimate ruler. Content is king. That’s not going to change as far as the internet is concerned. What does change are the search rankings of websites that create useful content for their target audiences. From the SEPOV (search engine point of view) it is important to create fresh content on a regular basis. It can be any regular interval, but it needs to be consistent. Of course, the amount of content you publish is directly related to the level of competition for your target search terms. The greater the competition, the more content that [...]
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What Does Structure and Content Have to Do with Paid Search? Solid, tightly-targeted content is obviously vital for organic search rankings, but did you know that your organic content also affects your bid prices when you bid on search traffic using Google Adwords? It’s a part of the landing page algorithm that contributes to overall Quality Score… and Quality Score can make or break a campaign. Organic content is often overlooked as an aspect of PPCÂ (pay-per-click) campaign management because it requires a lot more work to establish a granular campaign. But, granular campaigns that are continually split-tested (also more [...]
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How Does a Business Dominate a Niche Online? Corporate web projects are usually more technical than content-driven, although a good content balance is still necessary to make the jump from “blah blah corporate website” to “Wow… this is a cool company!” Sometimes corporate websites exist just because they are expected to be there, and it’s usually obvious. When that’s the case, the opportunities that are being missed to set your business leagues apart from your competition are enormous. Imagine being the undisputed King of the Hill. Imagine informative reports or white papers on every aspect of your products and services, [...]
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